The Portrayal Of Women Of Contemporary Rap Videos

The aim of this study is examine the portrayal of women in contemporary rap videos, and to see if it could be potentially harmful. Unfortunately within the music industry like many industries sex sells, and the media has brought to light this fixation. Hip-hop has persuaded a large portion of society that this is how women should be treated, but new times call for new measures and it is time that people realise this and give women the respect and dignity that many believe they surly deserve. In the rap world, women are a status of success, and they are treated almost as trophies: a way for rappers to show that they have made it to the top of their game. It is not that rappers feel that women are inferior, but they feel treating women like a collector’s item is how they should go about flaunting their new-found success. Rappers always try to have the best looking girls in their videos, which make other people, predominantly young men, think how they are living the high life, being able to get the best looking girls, girls they could only dream of getting. The intent of this faà §ade is to simply make money, but rappers do not realise how much of an impact their music is having on the younger generations. When the younger generation watch television and see artists throw money in the air, with expensive cars and women, that image is stored in their minds as the definition of success. They begin to believe the idea that in order to accomplish success, you must have beautifulShow MoreRelated Portrayal of Women in Rap and Music Videos Essay1725 Words   |  7 Pages Misogyny and degradation of women is present in almost every genre of music, yet the one genre that completely revolves around demeaning women is rap. Over the years rap and rap music videos have continually become more sexual and degrading towards women. Rap has been criticized numerous times for this reason, and that is because rap is one of the most popular genres of music for the younger generations. It is more than a genre of music, it is a complete industry filled with clothing and other merchandiseRead MoreEssay on Lets Stop Glorifying Drugs in Music Videos513 Words   |  3 PagesLets Stop Glorifying Drugs in Music Videos The music industry and the glorification of drugs in music videos today have changed drastically on a higher level. Since the powerful influence of Hip-Hop and its emergence into a worldwide culture, it has sweep through inner cites and suburban life styles impacting each and everyone of us. 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I am watching MTV in the semi-darkness of a friends living room and it is easy for me to understand the attraction of this style of television. MTV is pure energy. It has vitality, powerful images, larger-than-life heroes, and the edginess that the best pop music always has. I find MTV strangely hypnoticRead MoreUnder The Neon Filter : Spring Breakers1025 Words   |  5 Pagesfun at contemporary pop culture, while revealing deeper, underlying themes of racial and social roles. Spring break is merely a setting for the murderous, illegal activities that take place within the 94 minutes of runtime. Deeper connections are presented upon every view of this film; perhaps infinite perceptions can be interpreted by this experimental take on contemporary society. Set in St. Petersburg, Florida, the shot composition of this film resembles that of a contemporary rap video. SpringRead MoreThe Sexualization Of Women s Status2384 Words   |  10 PagesSexualization of women in the media, be it as a marketing front for products or props in movies and music videos, serves to diminish women’s status in society. Though women are universally exploited by the media, in North America women are depicted differently based on race. However, these depictions are polarized between women of colour, to be precise black women, and white women. When juxtaposed, white women appear as demure and black women as sexually aggressive. Mass media’s portrayal of black women is notRead More The Affect of Media Beauty Standards on Womens Self Esteem Essay2155 Words   |  9 PagesThe Affect of Media Beauty Standards on Womens Self Esteem In the daily fight for the emancipation of women and the pressures and influence of advertising, women of all ages are coerced into physical and psychological self-torment trying to achieve an optimum look or image. This is something not limited to a few. One can see the work of television advertisers in high schools everyday as girls wear the same clothing, makeup and accessories as their favorite stars. They may also try to imitateRead MoreAfrican Americans During The 19th Century1929 Words   |  8 Pagesprofoundly described as nothing more than white performers â€Å"stealing a complexion denied to them†¦in which to make money and pander the corrupt taste of fellow white citizens† (Saunders). White performers were able to convince America that their portrayal in these shows were the means by which African Americans behaved and interacted with others, that this was, in fact, authentic accounts of what was taking place in southern culture. The dehumanizing and inaccura te depictions of African AmericansRead MoreChanging Themes in the Art of Rap1800 Words   |  8 Pagespassion and substance in rap has escaped; if it was left to wither in the blazing grass, or blow away in the fresh air. Today, we try to understand what is hip hop, and why it’s becoming the â€Å"black noise† we once denied it to be. Ever since rap officially emerged in the 1970s, critics had a negative reaction; even when rap had meaning and substance and consisted of people telling their stories. Now that rap has become more contemptuous, critics have began to question what rap is really about. It isRead MoreDifferences Between Hip Hop And Pop Hop3082 Words   |  13 Pagesindividuals to be true to their roots, and not to â€Å"front† or make-believe something they are not (Rickford and Rickford 2000: 23). Hip Hop is apparently a multiracial and multicultural movement, yet its roots and artistic strength and most of its well-known rap artists, come primaril y from urban African American communities (Blake 1993). In 1999, it was dubbed â€Å"the most important musical genre in America† by the New York Times (Strauss 1999: 28), and has debatably been one of the foremost youth cultures in

Analysis Of Thomas Hardy s Candour Essay - 1415 Words

Victorian women had limited opportunities within their patriarchal society. Divided by the public masculine sphere that existed outside the home and the private sphere of femininity they found themselves governed by the ideals of chastity and domesticity. They became subject to the hegemony of their husbands, and found themselves labelled as either a wife or lover but not both. This bifurcation of women into the Madonna-whore complex consolidated the division between the sexes. Towards the end of the era changes for those within this restrictive domain began to occur, these changes gave rise to the New Woman, someone who was free to make her own choices, who could work and eschew marriage and motherhood. Writers began exploring these shifting attitudes in order to understand the consequences of such freedoms. In his essay, Candour in English Fiction, Thomas Hardy suggests one way to achieve realism in a novel is through the â€Å"honest portrayal† (117) of relationships betwe en characters, the success and failures of which need examining in order to achieve believability and excite interest in â€Å"the minds of thoughtful readers† (116). The female characters in Hardy’s The Return of the Native and Bram Stoker’s, Dracula do not always conform to the Victorian norms and this determines the types of relationships they develop with the men who surround them. Within their novels, Hardy and Stoker explore the good and bad aspects of these relationships and the repercussions arising out

I believe that sports are a lesson of life free essay sample

I believe that sports build character. They require heart, perseverance, physical and mental strength, and also trust. And if you lack any of these, practicing will develop them. You gain a special bond with your teammates, with wins and especially losses. After a loss you practice harder and concentrate more on perfecting your game. When someone plays with aggression and go all-out you look up to them. There are many situations in athletics where you have to make a quick and important decision and the consequences of that decision will affect the whole team. It is very important for teammates to trust each other. The best teams have many players working toward the same goal as one solid unit. In sports, you can be the underdog or the top dog. Either way you try to be the best you can be and beat your opponent. I think that both, sports that require a team, and sports that rely on your self are both good for you. We will write a custom essay sample on I believe that sports are a lesson of life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I believe that sports should be in every kid’s life, not only to keep them active and to keep them in shape, but also to teach them the principals of teamwork, hard work, motivation, dedication, and commitment. All sports will teach you all of those skills. It is also proven that kids in school do better in their classes if they are active in a sport. Sports that take a team, not only shows you how to build character but they also show you team work. Team sports show you how to work together, how to not be selfish. Every young kid should be active in a team sport, to help him or her learn that you can’t always be a ball hog, or always want to be the hot shot of the team; it shows you how to work together. I also strongly believe in independent sports, like wrestling. Wrestling is a team sport, but when you are out on the mat it’s just you and your opponent, no one else. I believe that kids should also be involved in independent sports, because they teach you to not always rely on someone else to do the work, it’s all you. Independent sports help you build confidence, they show you that you can do things on your own, they show you how to take control, and to reach whatever goal needed on your own with nobody else’s help. Sports have made me the person I am today; if it wasn’t for sports I wouldn’t be as confident as I am. I would not be as motivated, or dedicated like I am now. I believe that sports build character. They require heart, perseverance, physical and mental strength, and also trust

Marketing Plan for a New Fashion Brand for Women free essay sample

The collection will contain casual, cocktail and evening dresses, coats, shirts, jackets, skirts etc. The business intense to market its line as an alternative to existing clothing lines and differentiate itself by marketing strategies, exclusiveness and high brand awareness. All the collections will be manufactured in E. U. using â€Å"made in Europe† components. The Market Market Description The  R. O. I. and UK  fashion industry is large, mature, and highly fragmented. Clothes sold in  Ireland and  United Kingdom are produced both domestically and in foreign locations. The  UK market can be divided into two tiers: national brands and other. National brands are produced by approximately  15 sizable companies and currently account for some 30% of all  wholesale sales. The second tier, accounting for 70% of all apparel distributed, comprises small brands and store (or private-label) goods. Apparel is sold at a variety of retail outlets. Based on data from NPD Group, discount stores, off-price retailers, and factory outlets accounted for 30% of  2009 apparel sales, while specialty stores and department stores accounted for 22% and 18%, respectively. We will write a custom essay sample on Marketing Plan for a New Fashion Brand for Women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another 17% were sold at major chains, and direct mail/catalogues accounted for 6%. The remaining 7% of apparel sales occurred through other means of distribution Market Segmentation The company plans to target females between the ages of  30 and  up with a combined household income of more than â‚ ¬60,000. Within this group, there are no  ethnical barriers, and customers have diverse backgrounds. The brand  customer is a versatile woman who can fit into any environment and is willing to pay a middle market price for quality clothing. Customer currently shop in quality department stores and boutiques for mid to high value items that are used on special and semi-special occasions in a work and personal context. Customer is socially active, eating out, travelling and entertaining at home in addition to attending business related functions. The companys target group is seen as having enough disposable income to spend on middle market priced quality clothing. Competition  in our  market segments is usually driven by who is offering the best quality, most interesting  design for less. The key to success is the quality of the clothes: how and where it was made and with what materials. The buying factors include what is in for each season, and the relation of comfort to style each woman is aiming for. A few of the main competitors are: L. K. Bennett Karen Millen Hobbs Reiss Marketing strategy and Implementation The  brand will leverage its expertise, product offer and marketing strategy to increase its customer base while driving sales and profit. The following sections review the various strategies that will support this effort. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing the brand. Strengths †¢ Strong relationships with suppliers that offer credit arrangements, flexibility, and response to special product requirements †¢ Distinctive signature style and USP †¢ Excellent and stable staff, offering personalized customer service †¢ Strong merchandising and product presentation. †¢ Contact with very good PR and Marketing company †¢ Beautiful and clear website †¢ All the brand collections are manufactured in E. U. using â€Å"made in Europe† components. Weaknesses †¢ Owner  is still climbing the business experience curve †¢ Cash flow †¢ Challenges of the seasonality of the business †¢ Customer base not yet established Opportunities †¢ Growing market with a significant percentage of our target market still not knowing we exist. †¢ An innovative e-Bespoke application which will allow  women to customize the clothing of their choice †¢ Strategic alliances  offering sources  for referrals and joint marketing activities to extend our reach. †¢ Growing sell in Luxurious goods sector †¢ Changes in design trends can initiate  wardrobe updating and  generate  sales †¢ Internet potential for selling products to other markets around the world. †¢ Potential to take on a selling agent and PR company †¢ Potential to diversify into subsidiary products such as bags, shoes, homeware etc. Strategic alliances or opportunity to partner with others with complementary skills Threats †¢ Continued price pressure due to competition or the weakening market reducing contribution margins †¢ New competitor enters market †¢ Changes in import and export laws tha t affect pricing or supply sources †¢ Changes to exchange rates or interest rates. Marketing Strategy The companys promotional plan is diverse and includes a range of marketing communications: †¢ Press releases and pictures are issued to fashion magazines and to the fashion bloggers around the world. †¢ Website and online shop and company blog †¢ Online e-Bespoke application †¢ Company representatives will attend and participate in several trade shows London-Pure, Paris -Who’s next, Berlin-Bread and Butter) †¢ Print advertising like brochures, business cards, catalogues. †¢ Advertisements in magazines and on Fashion and lifestyle websites and blogs. †¢ The company also plans to use various other channels including Google Ads, and social media like Facebook, Twitter and Pinterest. †¢ Dressing local celebrities †¢ Organizing charitable donations †¢ Host a private trunk shows †¢ Hiring PR company and sales agent Sales Strategy The business intense to market its line as an alternative to existing clothing lines and differentiate itself by marketing strategies, exclusiveness and high brand awareness. There will be three distribution channels of the brand: Online store with ready-to-wear collection focus on export and local market, wholesale to the boutique owners around the world and thru an online e-Bespoke innovative application which will allow  women to customize the clothing of their choice (export and local focus). The vast majority of our sales  (app. 70%)  will be generated by our online shop and an innovative e-Bespoke application which allows customers to customize the item of their choice with the few clicks of the mouse. The third channel of distribution will be placing the collections in the high-end boutiques and department stores. The company sales goal is to generate repeat business and strong word-of-mouth advertising based on great buying experience.